Training and cultural exchange management workshops
Monday, October 31 thru Saturday, November
5,
from 10:00 a.m. to 1 p.m. and from 2 p.m. to 5 p.m.
Ten workshops were held in order to analyze, by means of practical exercises,
specific problems related to artists’ organizations. Each workshop
consisted of three sessions a day and three hours per session. In this
time, standpoints and information about the subject proposed were exchanged,
followed by initiatives from the participants, who then broached strategies
to reach solutions to shared problems.
The subjects chosen for discussion in the workshops were taken from surveys
made in earlier activities organized by Trama. The event herein described
resulted from the said activities and surveys. |
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Workshop 1
Project planning, management and evaluation
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Coordination
María José Figuerero Torres, Buenos Aires, Argentina |
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The workshop was developed along the following guidelines:
- Proposals: function and usefulness as strategic tools
- Prior work: notions of capabilities, research, and deadlines.
- Contents of the proposal: structure; introduction; definition
of the problem; justification; proposed solution/s; goals
and objectives; program or action plan; tasks; material and
human resources; results or products; follow-up and evaluation.
- Strategies: reformulation of projects; wording codes; making
goals compatible with sponsoring agencies.
- Budget: preparation; schedule; justification.
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Workshop 2
Artists’ Publications
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Coordination:
Gustavo López, Espacio Vox, Bahía Blanca,
Argentina |
Special guest:
Maria
Helena Bernardes, Andre Severo, Proyecto Areal,
de Porto Alegre, Brasil
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This workshop dealt with the various steps involved in the
edition, design, and strategy of graphic formats and use of
technical resources to improve feasibility of printing.
Various uses of paper and their connection to printing devices
in accordance to the different kinds of standard measures. Low-cost,
reduced print-run editions; bindings and visual added value
in cover and pack design.
Evaluation of the most suitable support for the publication.
Relation between printed and virtual production. Connection
and linking between both formats. Internet editions and materials
to be read from the screen.
Distribution of publications. Main problems of low-impact products
in the publishing market. Relation between number of volumes
published and distribution and sales. Construction of a readers’
universe for a project.
Why produce one more book if millions come out daily? |
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Workshop 3
[observatorio ambulante]
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Coordination:
Jaime Iregui, Esfera Pública, Bogotá, Colombia. |
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[itinerant observatory]
Through three audiovisuals and walks in the city, this workshop
analyzed the public space as a relational dimension produced
by three different sources rather than as a physical structure.
The first of the sources considered was the space as conceived
by the State, town planners, architects, and technocracy;
the second, the space lived by its inhabitants by means of
symbols, images, and exchanges, where the image of the city
is collectively built by the experiences and dialogue contributed
by each citizen depending on how he/she appropriates specific
places and fills them with meaning and significance; lastly,
the space as practice: the ways in which each citizen lives
and walks the ways of the city. In this sense, one may think
of the manner in which people read and interpret the city
starting from the text built by the State and the town planners.
http://www.elobservatorio.info/ambulante/contexto.htm
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Workshop 4/5
Funding strategies / seeking support
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Coordination:
Fernando Frydman, Fundación Compromiso, Buenos
Aires, Argentina |
Special Guest:
Helmut Batista, Capacete, Rio de Janeiro, Brasil |
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This workshop was intended to discuss basic funding techniques
and principles applied to cultural projects. Among others, we
explored aspects related to the analysis of alternative sources
of funding, to the development of proposals for the submission
of projects, and to the conception of sponsorship models. The
approach chosen was mostly practical and included analysis of
real cases which included the design and implementation of fund-raising
campaigns for various kinds of cultural projects.
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Workshop 6
The role of artists’ initiatives in art education
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Coordination:
Carina Cagnolo, ARS, Córdoba, y Carlota Beltrame,
La Baulera, San Miguel de Tucumán
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Special guest:
Fernando López Lage, Montevideo, Uruguay |
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Alternative art teaching and its relation to formal teaching.
Self-made teachers. Independent training workshops as visibility
spaces in Argentina.
The proposal consisted in analyzing the functions involved
in the teaching of the visual arts from initiatives coming
from independent management, both in the art and in the social
fields. It is not possible to go into a serious, critical
analysis without adopting a stance about official academic
teaching, whether public or private. Thus, we intended to
understand our own experiences, the differences, similarities,
attempts and successes of the teaching and pedagogic practices
proposed as alternatives to academic training. This analysis
ranged from methodological to political issues, and the topics
discussed were the following: the function of these practices
at the social level and within the specific system called
‘art’; the “professionalization” of
the artist-student; the social responsibility borne by management
initiatives and intervening agents; the conditioning relations
established among artistic training, production of works,
and circulation circuits (including dissemination and critique),
and real or symbolic consumption of the works. In order to
achieve our purpose, we resorted to a few paradigms of artistic
training in our country; for example, the Academy model, that
of work production and analysis encounters run by artists;
encounters held by Fundación Antorchas, which comprised
debates with well known theoreticians of our country, and
programs created by independent management spaces.
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Workshop 7
Intra and inter-institutional relations
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Coordination:
Marcelo de la Fuente (Centro Cultural Casona de los Olivera,
Buenos Aires) y Francisco Ali Brouchoud (MacUNAM, Posadas,
Misiones) |
Special guest:
Enrique Aguerre, Montevideo, Uruguay |
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Problems of cultural operators working
in already existing institutions. Inter and intra-institutional
relations. Balance between consensus and dissent policies
in the institutional field.
What is the differential symbolic capital (what specific practices
and modes?) does an artist put into play when he/she plays
a managing role within already existing institutions? ¿How
do we reconcile a project whose profile is critical with the
objectives already established by the institution for which
we work?
This workshop broached the issues from both a theoretical
and a practical point of view. So that the situations could
be clearly seen, we introduced three different types of artist
management experiences: in a museum, in a university, and
in the public space. It was proposed that the different problems
be analyzed by the participants.
We used a participative methodology so as to make a diagnostic
model to clarify and develop various strategies aiming at
finding a solution to the problems affecting the institutional
relations this workshop posed.
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Workshop 8
Management Analysis
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Coordination:
Gustavo López, VOX (Bahía Blanca) y Claudia Fontes,
TRAMA (Buenos Aires) |
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Analysis of participating projects: purpose and objectives;
organizational modes; working structures, etc.
The workshop adopted the form of a clinic for the analysis
of cultural management projects generated by artists.
Special attention was paid to the organizational mode of the
participants’ projects as compared to the desired goals,
starting from basic motivations and their conceptual development
as reflected on management decisions.
Evaluation took into account such issues as management diversification
and contact with akin projects; organization of financial
and human resources; dissemination and circulation of results;
evaluation mechanisms and possibilities of using dynamics
of network practices with peers and institutions.
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Workshop 9
Art research and text production
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Coordination:
Diana Aisenberg
Rafael Cippolini
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This workshop intended to provide attending artists
with conceptual development tools, starting from theoretical
guidelines and writing in general, which may be useful
to contextualize and strengthen the first intuitions
from which their management projects arise, for artists
tend to approach management in the same intuitive
way as they approach their work.
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Workshop 10
Virtual tool and networking
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Coordination:
Irene Banchero y Julia Masvernat, TRAMA, Buenos Aires, Argentina |
Special guest:
Gustavo Romano, LimbØ, Buenos Aires |
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| The workshop proposed getting closer to the internet through
its relation to art practices.
The encounters fostered reflection about the uses of internet
as a means of communication and a platform to engineer networking.
Analysis of different experiences related to artistic production
and to the development of projects in collaboration with others.
Success and failure; utopias and phantoms of the ‘new
technologies’. Online and off-line communities.
Interfaces. Self-edition. Contexts; sociocultural implications.
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