Training and cultural exchange management workshops
Monday, October 31 thru Saturday, November 5,
from 10:00 a.m. to 1 p.m. and from 2 p.m. to 5 p.m.


Ten workshops were held in order to analyze, by means of practical exercises, specific problems related to artists’ organizations. Each workshop consisted of three sessions a day and three hours per session. In this time, standpoints and information about the subject proposed were exchanged, followed by initiatives from the participants, who then broached strategies to reach solutions to shared problems.
The subjects chosen for discussion in the workshops were taken from surveys made in earlier activities organized by Trama. The event herein described resulted from the said activities and surveys.


Workshop 1

Project planning, management and evaluation

 

Coordination
María José Figuerero Torres, Buenos Aires, Argentina
 


The workshop was developed along the following guidelines:

- Proposals: function and usefulness as strategic tools

- Prior work: notions of capabilities, research, and deadlines.

- Contents of the proposal: structure; introduction; definition of the problem; justification; proposed solution/s; goals and objectives; program or action plan; tasks; material and human resources; results or products; follow-up and evaluation.

- Strategies: reformulation of projects; wording codes; making goals compatible with sponsoring agencies.

- Budget: preparation; schedule; justification.

Workshop 2

Artists’ Publications

 

Coordination:
Gustavo López, Espacio Vox, Bahía Blanca, Argentina

Special guest:
Maria Helena Bernardes, Andre Severo, Proyecto Areal, de Porto Alegre, Brasil

This workshop dealt with the various steps involved in the edition, design, and strategy of graphic formats and use of technical resources to improve feasibility of printing.

Various uses of paper and their connection to printing devices in accordance to the different kinds of standard measures. Low-cost, reduced print-run editions; bindings and visual added value in cover and pack design.

Evaluation of the most suitable support for the publication. Relation between printed and virtual production. Connection and linking between both formats. Internet editions and materials to be read from the screen.

Distribution of publications. Main problems of low-impact products in the publishing market. Relation between number of volumes published and distribution and sales. Construction of a readers’ universe for a project.

Why produce one more book if millions come out daily?

Workshop 3

[observatorio ambulante]

 

Coordination:
Jaime Iregui, Esfera Pública, Bogotá, Colombia.
 

[itinerant observatory]

Through three audiovisuals and walks in the city, this workshop analyzed the public space as a relational dimension produced by three different sources rather than as a physical structure. The first of the sources considered was the space as conceived by the State, town planners, architects, and technocracy; the second, the space lived by its inhabitants by means of symbols, images, and exchanges, where the image of the city is collectively built by the experiences and dialogue contributed by each citizen depending on how he/she appropriates specific places and fills them with meaning and significance; lastly, the space as practice: the ways in which each citizen lives and walks the ways of the city. In this sense, one may think of the manner in which people read and interpret the city starting from the text built by the State and the town planners.

 

http://www.elobservatorio.info/ambulante/contexto.htm

Workshop 4/5

Funding strategies / seeking support

 

Coordination:
Fernando Frydman, Fundación Compromiso, Buenos Aires, Argentina
Special Guest: Helmut Batista, Capacete, Rio de Janeiro, Brasil
This workshop was intended to discuss basic funding techniques and principles applied to cultural projects. Among others, we explored aspects related to the analysis of alternative sources of funding, to the development of proposals for the submission of projects, and to the conception of sponsorship models. The approach chosen was mostly practical and included analysis of real cases which included the design and implementation of fund-raising campaigns for various kinds of cultural projects.

Workshop 6

The role of artists’ initiatives in art education

 

Coordination:
Carina Cagnolo, ARS, Córdoba, y Carlota Beltrame, La Baulera, San Miguel de Tucumán

Special guest: Fernando López Lage, Montevideo, Uruguay


Alternative art teaching and its relation to formal teaching. Self-made teachers. Independent training workshops as visibility spaces in Argentina.

The proposal consisted in analyzing the functions involved in the teaching of the visual arts from initiatives coming from independent management, both in the art and in the social fields. It is not possible to go into a serious, critical analysis without adopting a stance about official academic teaching, whether public or private. Thus, we intended to understand our own experiences, the differences, similarities, attempts and successes of the teaching and pedagogic practices proposed as alternatives to academic training. This analysis ranged from methodological to political issues, and the topics discussed were the following: the function of these practices at the social level and within the specific system called ‘art’; the “professionalization” of the artist-student; the social responsibility borne by management initiatives and intervening agents; the conditioning relations established among artistic training, production of works, and circulation circuits (including dissemination and critique), and real or symbolic consumption of the works. In order to achieve our purpose, we resorted to a few paradigms of artistic training in our country; for example, the Academy model, that of work production and analysis encounters run by artists; encounters held by Fundación Antorchas, which comprised debates with well known theoreticians of our country, and programs created by independent management spaces.

Workshop 7

Intra and inter-institutional relations

 

Coordination:
Marcelo de la Fuente (Centro Cultural Casona de los Olivera, Buenos Aires) y Francisco Ali Brouchoud (MacUNAM, Posadas, Misiones)
Special guest: Enrique Aguerre, Montevideo, Uruguay

Problems of cultural operators working in already existing institutions. Inter and intra-institutional relations. Balance between consensus and dissent policies in the institutional field.

What is the differential symbolic capital (what specific practices and modes?) does an artist put into play when he/she plays a managing role within already existing institutions? ¿How do we reconcile a project whose profile is critical with the objectives already established by the institution for which we work?

This workshop broached the issues from both a theoretical and a practical point of view. So that the situations could be clearly seen, we introduced three different types of artist management experiences: in a museum, in a university, and in the public space. It was proposed that the different problems be analyzed by the participants.

We used a participative methodology so as to make a diagnostic model to clarify and develop various strategies aiming at finding a solution to the problems affecting the institutional relations this workshop posed.

Workshop 8

Management Analysis

 

Coordination:
Gustavo López, VOX (Bahía Blanca) y Claudia Fontes, TRAMA (Buenos Aires)
 


Analysis of participating projects: purpose and objectives; organizational modes; working structures, etc.

The workshop adopted the form of a clinic for the analysis of cultural management projects generated by artists.

Special attention was paid to the organizational mode of the participants’ projects as compared to the desired goals, starting from basic motivations and their conceptual development as reflected on management decisions.

Evaluation took into account such issues as management diversification and contact with akin projects; organization of financial and human resources; dissemination and circulation of results; evaluation mechanisms and possibilities of using dynamics of network practices with peers and institutions.

Workshop 9

Art research and text production

 

Coordination:
Diana Aisenberg

Rafael Cippolini

 


This workshop intended to provide attending artists with conceptual development tools, starting from theoretical guidelines and writing in general, which may be useful to contextualize and strengthen the first intuitions from which their management projects arise, for artists tend to approach management in the same intuitive way as they approach their work.

Workshop 10

Virtual tool and networking

 

Coordination:
Irene Banchero y Julia Masvernat, TRAMA, Buenos Aires, Argentina
Special guest: Gustavo Romano, LimbØ, Buenos Aires

The workshop proposed getting closer to the internet through its relation to art practices.

The encounters fostered reflection about the uses of internet as a means of communication and a platform to engineer networking.

Analysis of different experiences related to artistic production and to the development of projects in collaboration with others.

Success and failure; utopias and phantoms of the ‘new technologies’. Online and off-line communities.
Interfaces. Self-edition. Contexts; sociocultural implications.