Workshop on cultural management for artists

Gustavo López
Espacio VOX, Bahía Blanca, Argentina

VOX arte + literatura (VOX art + literature) was first edited in 1995. This is part of the cultural management undertaken by the Senda Foundation in 1981. This publication aims at providing care and dedication to the content, as much as to the design of the subject matter, for the supports in different formats and styles.

In 1999 a group of artists and writers who work around the magazine launched an exhibition and meeting space in an old butcher shop. It was fitted with lights, precariously conditioned and enlarged some time later. In a short while it became a production center and a regional cultural meeting place where a large number of shows and literary meetings take place.

In 1999 the first editions of VOX poetry book collection come out. 14 titles have been published so far.

The first number of VOX virtual magazine was published in 2001 in digital format and emailed free of charge.

VOX is basically a meeting space for cultural production and management that works on the following proposals:

Plastic Arts
The space is made up by two show rooms that host from 6 to 8 exhibitions per year in every media.
A group of plastic artists coordinate and select the proposals, and work on the conditions to invite well-known artist from the rest of the country. They organize theory and teaching activities and promote the work of regional upcoming artists.

Literature
Meetings, workshops, awards and poetry readings are held. Regional writers of different generations and different aesthetic intentions take part; many of them are published as part of the editorial project, or write reviews and articles for the magazines.

Editorial Work
The following editions are published:
VOX magazine on paper – two issues a year.
VOX virtual magazine – digital sent by email, twelve issues a year.
Poetry collection VOX editions.
Catalogues and posters for the shows and activities.
Low numbered editions of the Object book collection.
Weekly digital infoVOX edition – a cultural activities guide.

Music
An average of two concerts of different musical genre a month are held in the space, although the habit of holding parties with two or three rock bands has sprung lately. This activity has brought about some problems with the neighbours, so that the frequency and the hours have been cut short.

Theatre
Shows are taken down on Saturday and Sunday evening and the space becomes a theatre auditorium where the self-supporting group Chaos plays El Vuelo del Dragón (The Flying of the Dragon), directed by Javier Daulte.
Popular Contemporary Art and Literature Library
The great exchange of material with other publications and activities, plus donations of the members of the project, gave rise to a library that is being consulted by the art and literature students of the city. A senior student of library studies is currently classifying and organizing this activity.


Cultural Project for the training of readers and public interested in contemporary cultural actions

The cultural management launched by the Vox space in the last few years was basically meant to make known to city artists and writers the different contemporary tendencies and aesthetic languages, for local productions to establish a simultaneous up to date link with those of the rest of the country.

The results of these actions have been evaluated, and the outcome of what has been achieved and of its subsequent circulation is positive. At the same time, the perception and approach of the public and readers to these productions has been checked. The numbers of people involved does not rise. Neither does the number of visitors to the local Museum of Contemporary Art where, once the openings are over, few people go.

So we organized guided tours to the shows and we went to schools to give talks and short seminars, when requested by the teachers. Throughout this experience we learnt that both pupils and teachers lacked the basic information that would allow them to hold a dialogue on these aesthetics, and consequently lost interest, saying that they were unintelligible or difficult to decode, or even superficial or rude. Little by little some of the pupils came to us to look up material in our library, to borrow contemporary poetry books in particular and to take part in the guided tours.
On these occasions, the explanations and concepts that came up naturally, due to the pupils’ eagerness to understand, were instrumental in a change of attitude towards the perception of the work.

A holistic program to train the general public to cultural actions is being planned as follows:

1 A schedule of guided tours to the shows, exchange of concepts with artists and authors.

2
To sign agreements between the Senda Foundation and schools to give a series of talks free of charge at the schools, since distances and the administrative formalities necessary to allow pupils to leave the classroom make it impractical for them to do so.

3
Workshops and seminars on contemporary art and literature free of charge for teachers, since they are not well informed on the subject matter and up to date concepts which are part of the schools curricula.

4
Printing of small low cost anthologies of work by contemporary local authors to be read in the classroom, with guides for practical work to be done in the classroom.

5
To buy didactic material for the VOX library to be consulted for these actions.

6
An annual monographs contest on different subjects related to artistic production.

7
Special classes with artists and writers who attend the Senda Cultural Center regularly.


Gustavo Darío López. Born in Bahía Blanca on December 28, 1959
Secondary school at the E.N.E.T N™1; studied Literature at the South National University
Cultural Management
Since 1982 he has worked at the Senda Cultural Foundation as vice president and general coordinator for cultural affairs (see annex)
In 1999 he founded Cultural Vox Centre in Bahia Blanca, which he chairs (see annex)
Since 2001 he is member of the faculty body of the Escuela Normal Superior Vicente Fatone at the South National University. He teaches Cultural Management and Journalism applied to cultural matters.
In 2000 and in 2001 he organized cultural events at the Bahía Blanca Workers Coop Cultural Center.
2000 – 2001 y 2002 in charge of the analysis and publication of poetry supported by the Antorchas Foundation Award for Writers from Bahía Blanca and Patagonia.
Editorial Work
1982 Founds and edits SENDA (Path) magazine (32 editions from 1982 to 1991) and SENDA LITERARIA (Literary Path).
1984 Founds the SENDA publishing house where more that 50 poetry, narrative and essay books by national and foreign authors have been published.
1990 –The Senda magazine staff and himself create the Senda Foundation to carry out cultural activities. It is still going strong.
1995 – Founds and directs VOX magazine-cum-object and the VOX poetry book edition (this publication has been awarded the following prizes: 1999 best art publication by the Argentine Art Critics Association – 2000, Julio Cortazar Award by the Argentine Book Chamber – 2000 Selected by the French Ministry of Foreign Affairs to represent Argentina in the 2000 celebrations -
2001 – member of the editorial committee of Voxvirtual magazine, that reaches 4500 subscribers by email, free of charge.
Curator of the following shows:
1983: Francisco Polo, sculpture, solo exhibition, Centro Cultural Coopesur, Bahía Blanca.
1984: Mabel Lemonnier, María Elena Baccini, Reynaldo Merlino, paintings, group show, Fine Arts Museum, Bahía Blanca.
1985: Horacio Aphalo, drawings and paintings, solo exhibition, Fine Arts Museum, Bahía Blanca.
1986: Coloured People Group, Guillermina Prado and César Montangie, group show, Fine Arts Museum, Bahía Blanca.
1990: Objects and video installation "El Kistch en nuestros días" (Kitsch in our time), Fine Arts Museum, Bahía Blanca.
1991: "Las Historietas de Fierro Hoy" (Fierro’s cartoons today) original cartoons, Fine Arts Museum, Bahía Blanca.
1994 group show, drawing, painting, engraving, sculpture, Pampa Mar art gallery, Bahía Blanca.
2000 to 2002 all the shows held at the VOX space

e-mail: senda@criba.edu.ar

web : www.revistavox.org.ar

 

Dossier participant's: initiators

Leo Battistelli

Carlota Beltrame

Daniel Besoytaorube/Mario Gemin

Francisco Ali Brouchoud

Carina Cagnolo

Marcelo de la Fuente

Ana Gallardo

Santiago García Aramburu

Gustavo López

Sandro Pereira

Goddy Leye

Greg Streak

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